MARKETING GRAPHIC DESIGN & STRATEGY
Heaven's Lens
Wild Kingdom Extracts
Wild Kingdom Extracts sustainably forages and crafts organic wild mushroom extracts from the ancient Appalachians, prioritizing a small carbon footprint and partnering with OneTreePlanted for reforestation. As a digital marketer and brand ambassador, various marketing collateral and content strategies were developed, resulting in a +629% increase in reach and a +97.1% surge in interactions within the first week.
Product Webpage
This product webpage redesign prioritized user experience and aesthetic appeal, highlighting the unique ingredients and benefits. It features a clean, modern layout and intuitive navigation to effectively guide visitors through the product’s key attributes. Designed in Figma.
Product Photography
High-resolution studio photography reimagined the way products are showcased on digital platforms. The visuals emphasized soft, smooth lighting and minimalistic backdrops to reflect the calming essence of these organic extracts. Shot on Sony and post-processed in Adobe Lightroom and Photoshop.
Social Media Management & Strategy
The strategy included feed optimization, social media lives, editorial calendars, content pillars, market research, hashtag strategy, content auditing, and analytics. With a refreshing new mix of educational content and lifestyle imagery that closely aligned with our target audience, WKE's Instagram resulted in a +629% increase in reach and a +97.1% surge in interactions within the first week. Since the implementation of my content strategy, the account has gained more than 3,000 followers.
