V8

Reimagining V8’s visual branding, this personal project combines commercial product photography, advertising, and product manipulation to break away from V8's traditional 'grandma’s tomato juice' audience perception. Inspired by V8’s push to appeal to a younger, health-conscious audience, the campaign concept highlights the bold, modern energy of their new "Hydrate" sparkling beverage line. Featuring a glossy, vibrant berry aesthetic, this design was made to resonate with Gen Z and Millennial consumers seeking a hydrating post-workout recovery.  Shot on Sony A7Riii and edited in Photoshop.