MARKETING GRAPHIC DESIGN & STRATEGY
Heaven's Lens
University of Central Florida
For the University of Central Florida, the goal was to align brand storytelling through visual media to highlight academic and community excellence. Over 200 marketing photos and videos were directed, tailored to meet stakeholder needs, with a cloud-based, 10TB+ asset library to streamline search efficiency. Responsibilities included location scouting, directing camera operations, overseeing video and photography production, and editing content for optimal quality. New transcription methods saved the team 10+ hours weekly, streamlining post-production processes and enhancing overall workflow.
Brochure Print Design
UCF needed a promotional brochure for their Allegoria: Fall 2019 BFA Biennial Exhibition that was visually appealing, organized, and informative, communicating the highlights of the exhibition while maintaining the university’s branding and academic tone. Shot with Canon and designed with Adobe InDesign.
Videography, Motion Graphics & Editing
The videography done for UCF brought to life dozens of impactful stories, capturing the essence of student events, new initiatives, dean's messages, online lectures, and more. This effort involved meticulous pre-production planning with stakeholders, scripting, and storyboarding; directing and filming interviews with faculty and students; and post-production editing and transcribing. Ultimately, these videos served as valuable tools for marketing and education, reinforcing UCF's commitment to promoting programs of excellence. Filmed with Canon and edited in Adobe Premiere Pro, Adobe After Effects and Adobe Media Encoder.
How Students Are Staying Safe During Covid
Welcome to the UCF College of Arts and Humanities
UCF Center for Ethics with Jonathan Beever & Stephen Kuebler
Celebrating our 2020 UCF-CAH Graduates - A Message from Dean Moore
Spotlight on UCF Celebrates the Arts 2021
Digital Open House for UCF's School of Performing Arts
Dean Moore's Message to Summer Graduates
A Tour of UCF'S School of Performing Arts
Student Advising Team Open House
College of Arts & Humanities: Big Read
Creativity Across the Disciplines at UCF
"Here Comes the Sun" on vibraphone performed by Dean Jeff Moore
Study the arts and humanities at UCF
UCF's Celeste Hotel (2020)
AfroLatinx Feminist Voices: Theory, Poetry and Praxis
UCF Celebrates the Arts
Marketing Photography & Photo Journalism
This initiative involved high-quality visual content for print collateral, the UCF website, and social media, including images of campus life and events. Through collaboration with various departments, the photography showcased UCF's vibrant atmosphere and diverse programs, receiving positive feedback for its impact on marketing efforts and storytelling. Shot with Canon and edited in Adobe Lightroom.
