MARKETING GRAPHIC DESIGN & STRATEGY
Heaven's Lens
Paws & Wander
From cozy home studio portraits to awe-inspiring destination shoots, Paws & Wander is a self-created brand that entwines fine arts pet photography and large doses of wanderlust into memories to be treasured forever. The branded needed an online presence to resonate with adventure-driven pet owners aged 25-55, with goals to increase social media followers, increase print orders, and photoshoot bookings.
"Heaven goes above and beyond when it comes to taking photos. She asks questions and does a thorough consultation to see what you’re looking for in your photos. She’s super personable and easy to be around during the photos so you feel extra comfortable. 10/10 would recommend. ☺️"
CJ, Ashley, Mochi, & Nyx
Paws & Wander Clients
Social Media Content & Advertising
The content strategy for Paws & Wander’s social media showcased photography, graphics, and reels featuring pet images, informative posts about available services, and before-and-after editing transformations that highlight the impact of professional photography. Additionally, captivating displays of framed pet portraits in home settings were utilized in reels and ads to inform pet owners of discounts and help pet owners to envision these cherished moments within their own homes. Content designed in Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, and Adobe Media Encoder.
Branding
The visual branding strategy for Paws & Wander emphasized minimalism, dogs, and nature, incorporating organic shapes and cozy soft design elements that reinforces the brand's connection to animals and the outdoors. The name Paws & Wander originates as a play on words, "pause and wonder," inviting pet owners to take a moment to appreciate and explore the beauty of their surroundings and the joy that their pets bring to their adventures together. Designed in Adobe Illustrator.
Adventure Capsules
These spontaneous cinematic adventure capsules illustrate the joy of exploration and the deep bond between pets and their owners. Filmed on the Panasonic Lumix GH5 and edited with Adobe Premiere Pro and Adobe Media Encoder.
Portraiture
Paws & Wander’s pet photography captures pets in their most natural and adventurous states. Each shot is carefully composed to balance dynamic movement with serene backdrops, using natural lighting and organic elements like water, snow and minimalist landscapes to create a timeless piece of art to be cherished forever. Shot on the Sony A7R3 and edited with Adobe Lightroom and Photoshop.
