Next Door Programs

Next Door Programs is the largest national home buying initiative in the U.S., providing grants, down payment assistance, and exclusive programs for essential workers, including teachers, nurses, law enforcement, firefighters, EMTs, military, and government employees. As part of their mission to support homebuyers, my role involved working directly with the Director of Operations to create a professional, branded online presence and targeted marketing collateral to increase program awareness and streamline the home buying process.

Next Door Programs

Next Door Programs® is the largest National Home Buying Program in the United States, offering grants, down payment assistance, and special programs to teachers, nurses, law enforcement, firefighters, EMT's, military and government employees.

"Heaven is able to understand what our business needs (even before we do), figure out what makes us special and how to showcase it, and do all of it with amazing quality. The materials she makes for us are superb and we're already seeing increased conversions on our pages and social media channels. Heaven keeps in constant communication, keeps us informed about projects, makes revisions quickly, and uses her expertise in design to make our suggestions even better than we had envisioned. She will be our first call when we have more work that needs to be done."

James Hadley

Director Of Operations, Next Door Programs

Video Business Card

The Video Business Card (VBC) is a digital marketing tool designed to showcase a business’s unique offerings in a brief, engaging format. It acts like a virtual salesperson, delivering consistent messaging about services, values, and expertise. Available 24/7, the VBC builds emotional connections, answers common questions, and helps drive sales, improving brand perception and increasing conversion rates.

Social Media Content & Strategy

Given the complexity of homebuying, this strategy focused on educating and nurturing potential customers to become more informed homebuyers and loyal NDP clients. Created with Adobe Photoshop, Premiere Pro, and Media Encoder. Made using Adobe Photoshop, Adobe Premiere Pro and Adobe Media Encoder.

Web Design

A range of high-converting websites was designed to drive more traffic from real estate agents. Designed with Figma.

Ad Campaigns & A/B Testing

Designed to drive measurable results, ad campaigns were crafted with targeted visuals and messaging. A/B interactions were commonly included to ensure continuous optimization and maximum conversion, keeping campaigns ahead of the curve. Designed in Adobe Illustrator and Adobe Photoshop.

Blog Infographics

Visually engaging blog infographics were designed as lead magnets to drive sign-ups and increase website conversions. By presenting valuable content to agents in an easy-to-digest format, these infographics attracted and educated prospective premium users, encouraging them to subscribe and stay connected. Designed in Adobe Illustrator and Adobe Photoshop.

Content Strategy & Social Media Management

This strategy focused on optimizing feeds, crafting compelling copy, developing editorial calendars, defining content pillars, conducting market research, implementing hashtag strategies, auditing content, and analyzing performance—all aimed at boosting social media metrics and driving more clicks to application forms. Managed with Notion and Meta.

Email Banners

Made to provide a branded and familiar image for email marketing campaigns. Designed in Figma.