MARKETING GRAPHIC DESIGN & STRATEGY
Heaven's Lens
Jhetlaag
Music producer Jhetlaag creates R&B and EDM-inspired tracks. Seeking to grow his social media presence organically and boost track sales to other artists, Jhetlaag aimed to expand his reach and increase revenue with a branded online presence and promotion.
Branding
The visual branding strategy combined brutalist and kinetic design elements with trippy, space-inspired themes to reinforce the logo name, Jhetlaag. The bold, raw lines of brutalism evoke a sense of disruption and intensity, while the kinetic design creates a feeling of motion and constant change—mirroring the disorienting, surreal experience of jet lag. Designed in Adobe Illustrator, Adobe After Effects, and Adobe Media Encoder.
Audio Visualizer Reels
Designed to help sell tracks toartists on social media, the audio visualizers helped provide a polished, professionally branded image, allowing Jhetlaag to compete with other music-based brands and capture the essence his music. Created with Adobe After Effects and Adobe Media Encoder.
Advertising Photography & Design
The goal of this photoshoot was to create high-quality images for social media and to promote the upcoming release of his new single. The art direction focused on achieving his vision of an anonymous, urban aesthetic. Shot with Sony and edited in Adobe Photoshop.
YouTube Logo Intro Animations
Created to play at the start of YouTube videos, these animations are designed to build brand recognition and familiarity. Designed in Adobe After Effects and Adobe Media Encoder.
Video Background Templates
These custom background templates were designed for Jhetlaag to use across YouTube and streaming platforms, ensuring a cohesive and professional across all platforms. Designed in Adobe After Effects and Adobe Media Encoder.
