MARKETING GRAPHIC DESIGN & STRATEGY
Heaven's Lens
Island Palms Real Estate Media
Island Palms Real Estate Media is a self-made brand and a one-stop shop for elevating real estate MLS listings by strategizing and creating marketing graphics, websites, flyers, motion graphics videos, drone imagery, and other marketing collateral for real estate agents.
Web Design
A custom, user-friendly website was designed to reimagine EXP listings with sleek, responsive layouts, while integrating multimedia to elevate the property’s online presence. Made in Figma.
Branding
The branding for Island Palms aimed to capture the nostalgic charm of old Florida, featuring a vibrant vintage color palette inspired by sun-soaked beaches and lush palm trees. Paired with retro-inspired typography reminiscent of classic Florida postcards, the branding invites customers to experience the spirit of old Florida, fostering an emotional connection through its natural beauty and rich cultural history. Made in Adobe Illustrator.
Social Media Content
Tailored visual content was created for clients to simplify complex information, help properties stand out in competitive markets and grow online through organic and paid efforts to drive more interest and higher sales for listings. Made in Adobe Photoshop.
Aerial Photography & Videography
Aerial footage, captured using FAA Part-107 certified drones, provided buyers with a comprehensive view of the property. This sweeping perspective enhanced buyer perception, allowing for informed decisions and boosting property value. Shot in 4k on the DJI Mavic 2 Zoom and edited with Adobe Premiere Pro and Adobe Media Encoder.
HDR Photography
Because studies indicated that professional photography could boost a listing's price by up to $115,000, high dynamic range photography was delivered to showcase properties in their best light, resulting in increased engagement and listing value online. Shot with Sony and edited using Adobe Photoshop and Adobe Lightroom.
Videography
Immersive footage presented properties in a way that static images could not and helped listings stand out, increase buyer engagement, and generate more shares on social media. Shot with Panasonic Lumix GH5 and edited with Adobe Premiere Pro and Adobe Media Encoder.