Dominican Republic 101

Making an international move can be overwhelming, especially without a deep understanding of the new country and the needed organization to make the move happen smoothly. To alleviate this stress, I designed a comprehensive Notion Board to simplify every step of the transition and bring all planning efforts into one workspace. This new all-in-one resource equips individuals with the tools, information, and guidance they need to make their move to the Dominican Republic seamless, cost-efficient, and stress-free. Click here to view the Notion Board!

Motion GraphicsE-Commerce Design

Gumroad & Etsy Product Listing Graphics

Challenge: After scouring the internet, it turned out that a-z planning databases for international moves were few and far between. Since the majority of movers to Dominican Republic are between 40-60 years old, it was essential to find a way to showcase the value and features of this new product intuitively while creating a design that promotes high conversion rates on Etsy and Gumroad.

Solution: Research shows that the first listing image captures the attention, while additional informational images and video are what drive sales. The first image was designed to be eye-catching, clearly showcasing the Notion Board and its core features. Following this, by utilizing all the available photo slots and incorporating the high-impact video, the listing was able to convey the full range of features, increasing transparency and providing potential buyers with a complete and hands-on understanding of how the product could benefit them. Designed in Adobe Photoshop.

YouTube Tutorial Intro

Challenge: Some individuals relocating to the Dominican Republic are unfamiliar with Notion. Without clear guidance, users were sure to miss out on the full value of the board, leaving them uncertain about how to apply its tools to streamline their move.

Solution: A step-by-step YouTube tutorial is currently under production. Made to break down each section of the board, the tutorial demonstrates how to access vital information, utilize interactive tools, and customize the board to fit individual relocation needs. The tutorial intends to not only enhance the user experience but also increase conversion rates on both Etsy and Gumroad. Made in Adobe After Effects, Adobe Premiere Pro, and Adobe Media Encoder.

TikTok Reels

Challenge: With an endless sea of options to choose from to market the relocation Notion board, TikTok was the perfect platform to discover what content works, to organically reach a wide audience, and to look for product validation.

Solution: A dedicated TikTok series promotes the Notion Board, delivering quick, digestible tips on moving to the Dominican Republic and day-to-day life. These videos highlight key features of the board —such as visa management, housing tips, and local customs—while offering relatable advice in a fun, engaging format. By using TikTok’s viral potential, the series amassed 82k views and close to 150 followers within a few months of posting.